Archive | Personal Branding


How to turn your employees into brand ambassadors ?

“Employee branding, in simple terms, means what an employee projects not only about himself but about the organisation’s culture to the outer world.” The objectives of employee branding are manifold. For some, it means the expansion of employee empowerment. For others, it could be applied to improve employee loyalty. Yet, in contrast, employee branding is […]

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What’s Your Brand

When I did ‘The Great Escape,’ I kept thinking, ‘If they were making a movie of my life, that’s what they’d call it – the great escape. Steve McQueen What’s Your Brand How do you see yourself in the workplace? How do colleagues see you? But most importantly, how do you want other people to […]

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Freelance Consultants : The crucial role of personal branding

Freelance Consultants : The crucial role of personal branding It’s not the mountain we conquer but ourselves. Edmund Hillary Personal branding wasn’t a technique that randomly surfaced in the world of online content writing. It initially started as a strategy for popular figures like celebrities, politicians and business leaders. It was a technique maximized by […]

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