Archive | Digital Marketing

DIY Digital Marketing Stories & tips.

employee-branding

How to turn your employees into brand ambassadors ?

“Employee branding, in simple terms, means what an employee projects not only about himself but about the organisation’s culture to the outer world.” The objectives of employee branding are manifold. For some, it means the expansion of employee empowerment. For others, it could be applied to improve employee loyalty. Yet, in contrast, employee branding is […]

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Royalty-free-images

The Best Royalty-Free Images Libraries on Earth to Build Your Corporate Identity [List]

The purpose of art is washing the dust of daily life off our souls — Pablo Picasso Images allow companies to tell their stories visually, enhance the content they share and build their corporate identity.  Finding those images can really be challenging. Hopefully,  there are online royalty-free images libraries with thousand of images at your disposal and for free […]

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Content-Marketing-Inbound-Marketing

The 3Ws and 1H of a Great Corporate Content Marketing Culture

 The value of information – content – in marketing communication has shifted in focus tremendously over the years. In traditional marketing, information is central to planning, designing and carrying out marketing tactics and strategies – knowledge of the customers, information on the market, and  information about the product and how to best package it. With digital and […]

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Ghost-Writer-Storytelling-Inbound-Marketing

Ghost Writers & Business Pitches: How to Nail It

Writing business pitches are common nowadays for ghost writers. Business clients would usually require their writers to come up with the best business pitches that they can deliver to prospect investors. Pitches are short but concise. They are business summaries that explain everything about a business in the shortest time possible. Therefore, written and presented […]

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