Archive | Digital Marketing

DIY Digital Marketing Stories & tips.

corporate storytelling

Don’t Mess Up Your Holidays – Convert with a Strong Corporate Storytelling!

Why would you even care about Corporate Storytelling? Why should you bother to orate a story during your business presentations? You have solid numbers and recommendations to convince any prospect, why would they care about a story anyway? If you are familiar with such remarks, this article will illuminate the underlying power of storytelling and […]

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Content Marketing in the Lean way

Lean Thinking applied to your Content Marketing in 6 Steps

The term Lean is derived from Lean production, a scientific method of eliminating waste within a manufacturing system. However, “thinking Lean” has strategic advantages in the field of Content Marketing too and can easily be applied in 6 steps. Why Lean Content Marketing? According to the annual Content Marketing Institute’s survey on the current state […]

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Gain valuable insights from your social media thanks to Big Data!

Gain valuable insights from your Social Media thanks to Big Data!

Nowadays, with the rise of big data, greater machine-to-machine (M2M) communication and the Internet of Things (IoT), reliance on machines by humans became greater than ever before. In one sense, the human race is becoming more and more digitally and social media sophisticated but in contrast, we, humans and companies, are increasingly relying on analytics […]

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Word-Of-Mouth-Marketing

KONTAGIOUS / How can you use Word of Mouth Marketing to stand out?

“We are storytelling creatures” – Max Richter So you want to know the secret recipe of word of mouth marketing? You are at the right place. Whatever the industry you’re in… Companies, startups, digital agencies, restaurants, barber shops… All face the same challenges: getting known, being seen, being talked about… Regardless of your business, having […]

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employee-branding

How to turn your employees into brand ambassadors ?

“Employee branding, in simple terms, means what an employee projects not only about himself but about the organisation’s culture to the outer world.” The objectives of employee branding are manifold. For some, it means the expansion of employee empowerment. For others, it could be applied to improve employee loyalty. Yet, in contrast, employee branding is […]

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Royalty-free-images

The Best Royalty-Free Images Libraries on Earth to Build Your Corporate Identity [List]

The purpose of art is washing the dust of daily life off our souls — Pablo Picasso Images allow companies to tell their stories visually, enhance the content they share and build their corporate identity.  Finding those images can really be challenging. Hopefully,  there are online royalty-free images libraries with thousand of images at your disposal and for free […]

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Content-Marketing-Inbound-Marketing

The 3Ws and 1H of a Great Corporate Content Marketing Culture

 The value of information – content – in marketing communication has shifted in focus tremendously over the years. In traditional marketing, information is central to planning, designing and carrying out marketing tactics and strategies – knowledge of the customers, information on the market, and  information about the product and how to best package it. With digital and […]

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Ghost-Writer-Storytelling-Inbound-Marketing

Ghost Writers & Business Pitches: How to Nail It

Writing business pitches are common nowadays for ghost writers. Business clients would usually require their writers to come up with the best business pitches that they can deliver to prospect investors. Pitches are short but concise. They are business summaries that explain everything about a business in the shortest time possible. Therefore, written and presented […]

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