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Innovation process

agile-marketing

What is Agile Marketing and Why is it Used in a Marketing Department?

“Plan for what is difficult while it is easy, do what is great while it is small” – Sun Tzu Even more marketing employees and teams need to work faster and faster leading them to provide results outside of their usual working hours. This more-faster approach however does not yield positive results and leads to a […]

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idea

Discovering New Ideas with Hackathon

Discovering New Ideas with Hackathon Hackathon is the consolidated term for “hack” and “marathon,” but far from the negative implications of hacking, hackathon is actually an event that gathers entrepreneurs, engineers, coders and programmers in one single venue to freely demonstrate possible venues for innovations. These events are also called hackdays, codefests or hackfests, offer […]

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