Archive | Innovation


What is Agile Marketing and Why is it Used in a Marketing Department?

“Plan for what is difficult while it is easy, do what is great while it is small” – Sun Tzu Even more marketing employees and teams need to work faster and faster leading them to provide results outside of their usual working hours. This more-faster approach however does not yield positive results and leads to a […]

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Why Agile Marketing

Why Is Agile Marketing Necessary for Organizations?

In today’s world, in which users decide whether they are interested in a specific web page in a few seconds, it is quite important to use both data and analytics to continuously provide audience-focused resources. Companies therefore have to quickly test, evaluate the results of these tests and then rapidly iterate in order to provide […]

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What is innovation

What is innovation ?

What is Innovation ? : A Short Guide When someone asks you “what is innovation?” what should you say? I think that you should have an answer that inspires whoever is asking. Why? Because, innovation is a storytelling driver for change and continuous improvement. It’s the reason that inspires people to work in companies where creativity […]

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Highway Signpost "Open Innovation"

Why You Should Shift to Open Innovation

Why You Should Shift to Open Innovation Innovation is the buzz word of the business world, but I think very few people understand what it really is. It’s easy to say it’s about creating value, generating ideas, gathering and interpreting data, making decisions, implementing actions and getting a burst of inspiration. When you look at […]

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Understanding the Art of Innovation

Understanding the Art of Innovation When I meet people active in the sector of the art of innovation, I always find that innovation in itself is hard to understand because of the multiple working approaches that are coexisting. Being in this business myself, I often wonder why, how and what I’m doing. What is innovation […]

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verrückter Professor

Discover the frugal and flexible Jugaad, Do It yourself or Système-D innovation approach

Jugaad innovation – Think Frugal, Be Flexible, Generate Breakthrough Growth In their “Jugaad Innovation ” book Navi Radjou, Jaideep Prabhu & Simone Ahuja, show a new R&D bottom-up innovation approach. The term Jugaad, is a Hindi word that roughly means “an innovative fix; an improvised solution born from ingenuity and cleverness.” In their book the […]

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