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agile-marketing

What is Agile Marketing and Why is it Used in a Marketing Department?

“Plan for what is difficult while it is easy, do what is great while it is small” – Sun Tzu Even more marketing employees and teams need to work faster and faster leading them to provide results outside of their usual working hours. This more-faster approach however does not yield positive results and leads to a […]

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Agile Method

Designing Agile Management Processes Built for Change

“Good management processes support strategy and capability of execution: agile management processes help change capabilities and other organizational features quickly when change is necessary.” – Christopher Worley, Thomas Williams and Edward Lawler Ill. By implementing the right management process, companies have always been able to satisfy their customers. However, the fast-changing business environments they currently […]

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Creative Thinking List

11 useful Tricks to Improve Your Creative Thinking

In this very competitive society we live in, the need for creative thinking is now more in demand more than ever. Both the corporate and organizational landscape require creativity from their staff and employees, may it be to come up with superbly packaged products, enticing marketing campaigns, innovation breakthroughs or as trivial as solving daily […]

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