Author Archive | World of Digits

ux-micro-Contexts

How designing for Micro-Contexts can optimise your conversion rate?

Empathy (ˈɛmpəθi/) Noun: empathy “The ability to understand and share the feelings of another.” While going through this article, wether you are a manager, designer or an engineer, you will have a more detailed view on about your user’s journey. As a user Experience designer, I strongly recommend the optimisation of “Micro-Contexts” to boost your digital […]

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employee-branding

How to turn your employees into brand ambassadors ?

“Employee branding, in simple terms, means what an employee projects not only about himself but about the organisation’s culture to the outer world.” The objectives of employee branding are manifold. For some, it means the expansion of employee empowerment. For others, it could be applied to improve employee loyalty. Yet, in contrast, employee branding is […]

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