Author Archive | Valérie Maus

Why Agile Marketing

Why Is Agile Marketing Necessary for Organizations?

In today’s world, in which users decide whether they are interested in a specific web page in a few seconds, it is quite important to use both data and analytics to continuously provide audience-focused resources. Companies therefore have to quickly test, evaluate the results of these tests and then rapidly iterate in order to provide […]

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Digital Transformation Strategy NYT

The New York Times’ Successful Digital Transformation Strategy in 4 Points

As traditional print readership remains on the decline, publishers are struggling to adapt to the increasingly fragmented digital media landscape and implement their transformation. Major legacy players such as the New York Times (NYT) have begun to see the need to drastically change their subscription and ad models to remain profitable during this massive cultural […]

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