Author Archive | Arnaud de Ghellinck

corporate storytelling

Don’t Mess Up Your Holidays – Convert with a Strong Corporate Storytelling!

Why would you even care about Corporate Storytelling? Why should you bother to orate a story during your business presentations? You have solid numbers and recommendations to convince any prospect, why would they care about a story anyway? If you are familiar with such remarks, this article will illuminate the underlying power of storytelling and […]

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Content-Marketing-Inbound-Marketing

The 3Ws and 1H of a Great Corporate Content Marketing Culture

 The value of information – content – in marketing communication has shifted in focus tremendously over the years. In traditional marketing, information is central to planning, designing and carrying out marketing tactics and strategies – knowledge of the customers, information on the market, and  information about the product and how to best package it. With digital and […]

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Ghost-Writer-Storytelling-Inbound-Marketing

Ghost Writers & Business Pitches: How to Nail It

Writing business pitches are common nowadays for ghost writers. Business clients would usually require their writers to come up with the best business pitches that they can deliver to prospect investors. Pitches are short but concise. They are business summaries that explain everything about a business in the shortest time possible. Therefore, written and presented […]

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