Corporate Culture tips

10 ways to improve Corporate Culture

Improving Corporate Culture in 10 Great Ways Culture is often defined as the way of living life. It encompasses a wide range of concepts including beliefs and the accepted norms and behaviour. If we put culture in the context of a workplace, corporate culture then reflects what your organization believes and upholds; how you work, interact […]

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Creative-organizational-structure

How to develop a creative organizational structure to boost your company ?

As a consultant in creativity, I often get asked how organizational structure impacts company innovation, performance and employee retention. Because so many companies think that organizational structure simply defines how a company is laid out, several organizations find themselves in disarray, creating poor culture in the workplace. We should realize that the organizational structure dictates […]

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Royalty-free-images

The Best Royalty-Free Images Libraries on Earth to Build Your Corporate Identity [List]

The purpose of art is washing the dust of daily life off our souls — Pablo Picasso Images allow companies to tell their stories visually, enhance the content they share and build their corporate identity.  Finding those images can really be challenging. Hopefully,  there are online royalty-free images libraries with thousand of images at your disposal and for free […]

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Holacracy-organizational-governance

Holacracy the New Organizational Governance for a Rapidly Changing World

I like to think the shift from traditional organizational governance and practices is happening because some people are getting smarter. They understand that authority and decision-making policies should be distributed throughout self-organizing teams rather than at the top of a hierarchy. Today, holacracy has been adopted by numerous companies to create effective working environments where […]

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Content-Marketing-Inbound-Marketing

The 3Ws and 1H of a Great Corporate Content Marketing Culture

 The value of information – content – in marketing communication has shifted in focus tremendously over the years. In traditional marketing, information is central to planning, designing and carrying out marketing tactics and strategies – knowledge of the customers, information on the market, and  information about the product and how to best package it. With digital and […]

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Ghost-Writer-Storytelling-Inbound-Marketing

Ghost Writers & Business Pitches: How to Nail It

Writing business pitches are common nowadays for ghost writers. Business clients would usually require their writers to come up with the best business pitches that they can deliver to prospect investors. Pitches are short but concise. They are business summaries that explain everything about a business in the shortest time possible. Therefore, written and presented […]

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