corporate storytelling

Don’t Mess Up Your Holidays – Convert with a Strong Corporate Storytelling!

Why would you even care about Corporate Storytelling? Why should you bother to orate a story during your business presentations? You have solid numbers and recommendations to convince any prospect, why would they care about a story anyway? If you are familiar with such remarks, this article will illuminate the underlying power of storytelling and […]

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agile-marketing

What is Agile Marketing and Why is it Used in a Marketing Department?

“Plan for what is difficult while it is easy, do what is great while it is small” – Sun Tzu Even more marketing employees and teams need to work faster and faster leading them to provide results outside of their usual working hours. This more-faster approach however does not yield positive results and leads to a […]

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Why Agile Marketing

Why Is Agile Marketing Necessary for Organizations?

In today’s world, in which users decide whether they are interested in a specific web page in a few seconds, it is quite important to use both data and analytics to continuously provide audience-focused resources. Companies therefore have to quickly test, evaluate the results of these tests and then rapidly iterate in order to provide […]

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Digital Transformation Strategy NYT

The New York Times’ Successful Digital Transformation Strategy in 4 Points

As traditional print readership remains on the decline, publishers are struggling to adapt to the increasingly fragmented digital media landscape and implement their transformation. Major legacy players such as the New York Times (NYT) have begun to see the need to drastically change their subscription and ad models to remain profitable during this massive cultural […]

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Agile Method

Designing Agile Management Processes Built for Change

“Good management processes support strategy and capability of execution: agile management processes help change capabilities and other organizational features quickly when change is necessary.” – Christopher Worley, Thomas Williams and Edward Lawler Ill. By implementing the right management process, companies have always been able to satisfy their customers. However, the fast-changing business environments they currently […]

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Creative Thinking List

11 useful Tricks to Improve Your Creative Thinking

In this very competitive society we live in, the need for creative thinking is now more in demand more than ever. Both the corporate and organizational landscape require creativity from their staff and employees, may it be to come up with superbly packaged products, enticing marketing campaigns, innovation breakthroughs or as trivial as solving daily […]

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Gain valuable insights from your social media thanks to Big Data!

Gain valuable insights from your Social Media thanks to Big Data!

Nowadays, with the rise of big data, greater machine-to-machine (M2M) communication and the Internet of Things (IoT), reliance on machines by humans became greater than ever before. In one sense, the human race is becoming more and more digitally and social media sophisticated but in contrast, we, humans and companies, are increasingly relying on analytics […]

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Word-Of-Mouth-Marketing

KONTAGIOUS / How can you use Word of Mouth Marketing to stand out?

“We are storytelling creatures” – Max Richter So you want to know the secret recipe of word of mouth marketing? You are at the right place. Whatever the industry you’re in… Companies, startups, digital agencies, restaurants, barber shops… All face the same challenges: getting known, being seen, being talked about… Regardless of your business, having […]

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ux-micro-Contexts

How designing for Micro-Contexts can optimise your conversion rate?

Empathy (ˈɛmpəθi/) Noun: empathy “The ability to understand and share the feelings of another.” While going through this article, wether you are a manager, designer or an engineer, you will have a more detailed view on about your user’s journey. As a user Experience designer, I strongly recommend the optimisation of “Micro-Contexts” to boost your digital […]

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